Digital Marketing for Aesthetic Professionals (1 Day)
  • Digital Marketing for Aesthetic Professionals (1 Day)

If you are a cosmetic practitioner looking for practical help to promote your clinic online, then our digital marketing training course for aesthetic professionals is for you. This one day course will help you attract more patients to your clinic through a range of online channels. You will learn how to optimise your website for bookings, improve your search engine rankings and market your services confidently across social media, email and the Internet. Whether you are just getting started in aesthetics or already have a successful practice, this course is packed full of practical tips to help your clinic stand out online.

As an aesthetic professional, you have probably completed a variety of clinical courses to help you become a more skilled injector; but before you can inject, you need to find patients to fill your clinic list. For many practitioners, this can be a major challenge as the years of medical training do not equip you with the skills required to market yourself online. You can, of course, pay a digital agency to market your clinic. But this can become very expensive, and how do you know if what they are doing is of value? Our digital marketing course is specifically designed for aesthetic practitioners. We will teach you the bits you can do yourself and give you advice on when to use an expert and what you should be aiming for.

This digital marketing course was developed and taught by Mike Sherwood, Head of Marketing at Derma Medical. Mike joined Derma Medical back in 2014 when we started and has always overseen all of our marketing activities for our training academy, cosmetic models and private clinics both across the UK and internationally. The course is packed full of insights, tips and tricks to boost your clinic bookings and maximise your online potential.

We run our digital marketing course regularly at our London training academy. We teach small groups and offer practical tips on all topics with plenty of space to ask questions relevant to your own digital marketing activities. The course is suitable for any previous Derma Medical delegates, as well as other aesthetic practitioners, clinic managers or other aesthetic clinic staff involved with website, social media and email marketing. As with all our courses, we provide 3 months aftercare in case you have any questions after the course.


$150 + VAT

Course Length

1 Days


09:00 – 17:00






CADA Certified

Learning Objectives:

Learning Objectives:

1) Introduction to Digital Marketing for Aesthetic Practitioners

2) Optimising Your Clinic Website for More Bookings
– Factors to consider when planning your website
– Creating treatment page layouts that optimise for conversion
– Booking appointments online via your website
– Google Analytics – understanding your customer’s online behaviour

3) SEO – Improving Your Clinic’s Search Engine Rankings
– What is search engine optimisation? How can it boost my practice?
– Black hat SEO techniques and how to avoid them
– On-page & Off-page factors – what can you do  to improve your rankings
– Local SEO – target local customers near to your clinic

4) Email Marketing – Maximising Sales from Existing Patients
– Building a long term client list with email marketing
– GDPR and email marketing – what you need to know
– Growing your emailing marketing list
– Building an engaging newsletter

5) Social Media – Growing and Engaging Your Followers
– Current trends for social media marketing
– Which social media platforms should you be on?
– Growing your clinic’s social media following
– What to post and when to post it?
– Understanding how social media algorithms work
– Creating engaging content
– Scheduling and planning content

6) Pay Per Click/ Sponsored Advertising Campaigns
– Does your clinic need to use paid advertising campaigns
– Understanding paid search and paid social campaigns
– Executing winning campaigns using Facebook Ads

7) Online Reviews – Managing Your Online Reputation
– The importance of online reviews
– Which review sites to use and how to encourage more reviews
– Dealing with negative and defamatory reviews

8) Q&A and First-hand Insight from the Derma Medical Marketing Team

9) Digital Marketing Training Course for Aesthetic Professionals Certification and Post-course Information

Frequently Asked Questions

Our combined Botox and dermal fillers training courses are open to the following medical professionals;






Dental Hygienists

Dental Therapists


Our UK based Botox and dermal filler training courses are open to registered doctors, dentists, nurses, midwives, pharmacists, dental therapists/ hygienists and paramedics from around the world. we regularly train international delegates.

Before booking your Derma Medical course, it would be worth checking what would be required in your country to practice injectable. Every country will have differing own rules and regulations regarding aesthetic medicine.

Yes, as long as you are a registered medical professional on the list of who we train. We provide prescribers on the day to ensure you can carry out your practical training.

Following the course, however, you will need to buddy up with a local prescriber or use a prescriber service when ordering botulinum toxin to administer. Dermal fillers do not currently require a prescription. In line with GMC guidelines, prescribers need to consult patients face-to-face before prescribing botulinum toxin or similar prescription products.

We provide all cosmetic models for our training courses. We have 30+ live cosmetic models on every Combined Botox & Dermal Fillers training weekend to make sure you get lots of hands-on practice on real-life patients.

If you have any friends or family interested in being a cosmetic model for our training days they can get heavily discounted treatments for the purposes of teaching.

You can see up to date information on available course dates on our course booking page.

We use PayPal as our own website payment gateway and can accept payments from your PayPal account or all major debit and credit card (including American Express). You do not need a PayPal account to book online and they will not ask you to set one up as part of the payment process – it is just a secure way of paying online and protecting all your sensitive card details.

Please email us at for more details.

Still Have Questions? Get in Contact Today

About Us

The Canadian Association of Dermatology and aesthetic medicine(CADA), founded in 2004. The association exists to advance and trained the science and art of medicine and surgery related to the care of the skin, hair and nails;CADA is dedicated to promoting the latest advances and safety and quality in aesthetic medicine. This can be achieved by collaboration of experts and leading providers of plastic surgery as well as non-surgical treatment specialists.

Cosmetic Training Courses

Calling all doctors, dentists, nurses, midwives, pharmacists and medical professionals… want to learn the latest cosmetic procedures? Keen to perform the cosmetic consultation? Fancy working for a cosmetic group or start your own business? With our Cosmetic Training Courses you’ve come to the right place…

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